We unleash the potential of new technology, providing integrated
services to elevate your brand and bottom line.
SMR is founded on the premise that client results and stand out campaigns go hand in hand. Our team provides 360 degree marketing and sales solutions from strategy and design to media and marketing services, all while delivering a strong return on investment for our clients.
The key principles of marketing don’t change, but the methods and platforms do – regularly.
At SMR we take the guess work out of navigating the complex changes to marketing platforms, making sure that your marketing spend is used where your clients are most likely to be.
HE AVERAGE PERSON SEES OVER 3000 PIECES OF ADVERTISING A DAY. WITHOUT A STRATEGY, IT’S HARD TO STAND OUT FROM THE OPPOSITION.
As a full service agency we can develop your brand to appeal to your target market, and ensure your message is consistent across ALL sales and marketing platforms in a user friendly format. We then find the best marketing and advertising mix to suit your business goals. .
We’ll help you get ahead of the game by analysing your marketing strategy and brand against current trends, then reviewing this against your competition. We won’t waste time and dollars, but recommend retaining what works and prioritising things that need addressing.
Most consumers can recall only three brands for any sector. Taking a 360 degree view, we’ll develop a roadmap with priority actions to elevate your brand to make sure your business is remembered. Using the pyramid model, the strategy will deliver beyond the creative visuals to create a brand strategy that resonates with your target market
To complement your brand strategy or as a stand alone project, we can develop highly creative marketing campaigns that reach your audience and give you the best return. From creative design through to media buying, we can cover every aspect of your campaign across both traditional and digital platforms.
What sets SMR apart is our ability to deliver a 360 degree marketing solution
When growing your brand, consistence and persistence is key. Every logo, brochure, website, billboard, advertisement and social media post represents your business, so how it looks and feel is important.
Developing a brand is about more than just a logo. Using brand pyramid theory, we’ll develop the stories, graphics and content to make your business stand out from the crowd, creating brand loyalty that resonates.
Advertising & E-Marketing
We manage and deliver highly competitive advertising rates, whether in traditional (radio and
TV) formats or digital (social media, SEM, Google Adwords) formats. We can also develop and design your ads for each format.
Web & SEO
Websites don’t just have to look good, they have to respond to audience questions and provide an enjoyable user experience. We get the mix right, optimising content alongside stunning design. We’ll also show your staff how best to manage the site without unnecessary cost.
Social Media Management
We can create engaging content and video for Facebook and micro-target posts. We can also review your target audience and make sure you’re using the platforms that work for you. Facebook is not always the best solution!
Take your marketing to a whole (relatively) new level. Using data from all your marketing platforms, we take this information and use it to match people to your product.
The BIG D
Data. It doesn’t sound very interesting, but it’s what makes target marketing both successful and measurable. We can collate your data from multiple systems and show you how to use it to grow your bottom line (or do it all for you).
At SMR we stand by our promise to deliver strong marketing outcomes.
And we give you the results to prove it.
A Client Review Report lets you see exactly what is working to create new leads, no matter the platform.
We collate data from a number of avenues to review traffic, providing real and measurable analysis of your marketing activity. Don’t be misled into believing that traditional advertising cannot be assessed. By analysing traffic to your digital platforms, used in your advertising call to action, we can assess how your ads are performing.
The purchasing cycle doesn’t happen overnight. For many sectors, the decision making process can take months or is based on need. Your business needs to be remembered and that’s why it is so important that your content – in any form – is engaging and memorable. We track how well your brand resonates at every stage of the purchasing cycle.
How many new leads are generated by each campaign and for each marketing platform? We take the guesswork out of conversion rates by analysing a cross section of data and customer movement across multiple platforms, including how your customers react in the digital world following advertising in the traditional. Yes, we can be a little bit geeky!
Analysing data at this level is pointless unless it can be used to fine tune future marketing and advertising. Over time, you’ll find your
return on investment improves because we’ve identified exactly what works when, where and how. By adding a bit of scientific review to the advertising process, you can spend your budget exactly where it works.
Some brands we work with
Contact the SMR Team
Sarah lives and breathes brand development. With over 15 years experience in marketing and brand development across three continents, Sarah is passionate about attention to detail and seeing results. After establishing her own company in Dubai, Sarah returned to Australia where she led destination marketing teams . Working with tourism operators and government, Sarah has created award winning brands and campaigns across Queensland. She understands the challenges and rewards of running a business and why getting a return is so important.
Phone 0415 444 464
Founder & Director, Paul Sweeney has over 30 years experience in advertising and media, holding long term senior executive positions with the 10 Network. 7 Network, News Ltd and Sea FM Radio Network.
Paul is a strong supported of arts & culture within Central Queensland, having held positions on the board of the Village Arts Festival, with SMR Advertising being a major sponsor year after year. Paul enjoys spending time with his wife & kids, especially on their boat exploring the beautiful islands surrounding the Capricorn Coast.
Paul is based in Yeppoon & provided services to clients nation-wide.
Phone 0408 210 505
Devon has joined the SMR Team after working three years in marketing and finishing her masters degree in Human Resource Management. She has come on board as one of our first social media experts and her experience in production, creativity and ability to connect with her audience is an asset to her clients. Devon’s passion is to get along side and champion the cause of local businesses. This is seen through her passion in creating unique and dynamic media for each client.
Devon has a community spirit. Since a young age she has volunteered in community groups, been involved in local sports, and has engaged in freelance production for businesses in Rockhampton. She is also well travelled and enjoys networking locally and around the world.
Service Areas: Rockhampton & Surrounds, Nation Wide.
Dylan joins SMR on the back of a successful career as an account manager in television. Dylan’s expertise in Social Media & content planning will be vital in providing our clients with real & tangible results. In a world ruled by Smart phones, tablets and Social media, Dylan brings a passion for digital marketing and customer service that resonates with our clients. A strong supporter of local business growth, Dylan has been brought up in a local business, working for his family’s electrical retail shop since a very young age.
Dylan also plays Rugby League semi-professionally for the CQ Capras in the state league, and is passionate about local sport & junior development in the area.
Service Areas: Rockhampton & Surrounds, Nation Wide
Phone: 0417 627 529
Angelo is the owner & director of Conway Creative, a Rockhampton based website & design studio. Coming from a marketing background, he has worked closely with SMR Advertising for the last 4 years to deliver full service marketing strategy, creative development & advertising placement for clients.
Angelo is an invaluable member of the SMR team, combining creative expertise with experience in both traditional & digital advertising.
Growing up in Rockhampton, Angelo has a deep knowledge of the local market & is passionate about the community and small business growth in the Central Queensland region.
Service areas: Rockhampton, Capricorn Coast & surrounds
Phone 0410 266 185